What began as a simple AV installation for our neighbours at Westcott Architectural Glazing has turned into one of our favourite success stories. It serves as a clear example of how choosing the right technology for your business can drive great results.

Westcott, like us, is based at the Enterprise Business Park in Portsmouth. Back in 2021, we started working together to enhance its showroom experience and modernise its IT infrastructure. Here’s how the technology we have supplied to Westcott has benefited its business.

Seeing is believing: how visual tech closes sales

During a recent showroom visit, one of Westcott’s prospective customers was browsing when something on the new digital AV screen caught their eye – a completed glazing project in the exact style they had been searching for.

That was all it took. Inspired and confident by what they saw, the customer placed an order immediately. We love stories like this because they prove how visual technology isn’t just a ‘nice-to-have’, it’s a really effective sales tool. Industry research indicates that interactive AV screens can increase customer interaction time by up to 60% and boost conversion rates by 15–20%.

The right tech, right where it matters

For businesses like Westcott, visual tech helps customers picture possibilities. It removes doubt and builds trust. When customers can see the end result, it makes the buying decision so much easier.

We’re firm believers that the right technology should feel seamless, not complicated. And it should absolutely help you grow your business.

We’re excited to continue working with Westcott and other businesses across Portsmouth and beyond. Whether it’s interactive AV screens, reliable networks, or custom IT setups, we’re here to help you make the most of your tech and turn your tech into sales drivers.

Get in touch to see how we can help.